All Virtual is Not Created Equal

Backed by the power of convergent technologies and new capabilities of digital transformation, HReality provides incredible virtual customer experiences that rival and outperform conventional, in-person brand experiences.

With a giant leap forward in professional conference-style VR event production, HReality was developed as a complimentary technology to AI-assisted marketing funnels within ecommerce. HReality achieves the next level of interactivity and return on brand investment for commercial advertising within inbound brand experiences.

Don't just digitize your event, make it a true virtual experience that wows.

What is
Hybrid Reality?

What is
Hybrid Reality?

Hybrid Reality is a mixed reality environment created through the combination of AR, VR, cinematography, and the professionalization of gamification. By integrating the physical human experience into the digital worlds, HReality is truly a first-person affair—see it, feel it, experience it.

HReality combines multiple video technologies to digitally overlay physical footage, which allows physical elements to be dynamically integrated into the virtual world. This enhanced user experience allows the user to interact within the virtual world in real time. When combining real environments, augmented reality, and virtual reality, the technologies overlay to create amazing and seamless, brand-centric parallel reality and livestream transmissions.

Additionally, HReality uses an API that enables multiple user’s web cam live videos on chosen imagery to be collected on a single page which overlaps with a live YouTube stream. This allows for traditional classroom settings, companies to attend the conferences together, families to watch graduations together, and more one-to-one engagement than ever before possible.

Components of HReality

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Live or prerecorded video is streamed into the virtual environment as an interactive layer. Presentations, speeches, lectures, sales pitches, and more become virtually interactive.
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3D Animation

3D animation combines models of objects and programmed movement. Models are constructed out of geometrical vertices, faces, and edges within a 3D coordinate system. After sculpting, textures are added for realism.
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Virtual reality immerses users in a fully artificial digital environment. Augmented reality overlays virtual objects on the real-world environment with spatial registration that enables geometric persistence concerning placement and orientation within the real world.
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Professionalization meets human-computer interaction. Unity, a cross-platform game engine, is used to assist the mechanics of moving around a virtual space and serves as a backbone for video and text communications, essentially holding together the different layers and elements of HReality. Learn more about professionalication.
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Lidar is a method for measuring distances within an environment by using laser light to illuminate the target and measure the reflection with sensors. Laser wavelengths are then used to make a digital 3-D representation and recreate the true perceived distance between objects in a virtual environment. The ouput is a Lidar point cloud, used to create the framerwork to present virtual or conventional imagery.

Virtual Reach Score calculates the amplification of actual brand engagement based on a net ROI formula calculated from standard, measurable key performance indicators (KPI). The ROI formula contains determined formula drivers such as DefaultFactor, BlockRateFactor, GeoVideoFactor, and ViewershipFactor.

Gain Greater Virtual Event Insights

With Hybrid Reality, business intelligence is integrated into every aspect of event communications, creating greater return on your investment. This means all HReality events include passive monitoring and data analysis. Analytics include average time attendees/users viewed exhibitor booths, impressions, overall experience your attendees had, and a full report of what digital collateral/souvenirs people downloaded for you to leverage for future events.

It is now possible to measure virtual event interactions and downline behaviors with Virtual Reach Score (VRS). The AI-driven measurement system was developed to quantify the reach and engagement of convergent technologies, like AR and VR, and consider new best practices to identify the true marketing ROI of a streamed event.

Learn the true reach of your virtual event with Virtual Reach Score.

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Virtual Tours
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Easy Interface and Transition

Manufacturers, industry suppliers, dealers, and user build their booth, expert presentation, and/or breakout groups with a WYSIWYG portal.

  • Select booth style and pay
  • Upload brand graphics, or submit a request for graphics
  • Mitigates all risk
  • Leverages existing budget-neutral assets
  • Costs far less and connects way more

Interactions and Integrated Experiences

  • Watch pre-recorded promotional messages
  • Interact with live video chat
  • Seamlessly download digital material
  • Submit requests for more information
  • Schedule and attend follow-up meetings in real time

Take your event online and create a virtual event community

  • Virtual tradeshow with custom landing pages for exhibitors and sponsors.
  • Live or recorded keynotes and breakout sessions.
  • Attendees can easily request more information or share their contact info with exhibitors.
  • Searchable directory of attendees, vendors, and others.
  • Live networking and relationship building meetups.

Applications of HReality

HReality for Virtual Conventions

With HReality, a virtual convention functions like the traditional event. The experience combines virtual environments, livestreaming, webinars, and networking events. Built for conferences, tradeshows, expos, and conventions, HReality includes exhibit halls, networking events, breakout sessions, and access to resources in a customized virtual environment.

HReality is a solution for companies looking to extend their conference attendance and engagement. With 100 percent virtual events accepting up to 10,000 exhibitors/rooms and a maximum of 200 viewers/attendees per room, HReality recreates the real experience as close to what technology allows. HReality includes digitally accurate venues based on the Las Vegas convention centers, the Phoenician theaters and multimedia centers, and the top eight convention centers from around the world. Or, you can request customized venues based on your traditional event venue.

Attendees walk through aisles, join rooms, and interact with people through pre-produced green screen video and live video conferencing combined into one production for the real conference experience. Attendees can view demos, pick up literature, and chat with sales representatives in real time. Keynote speeches and breakout sessions are delivered either in real time or on-demand via webcast or webinar technology. And networking and relationship building events are streamed live to allow for one-on-one meetups between attendees, speakers, and exhibitors. Virtual attendees and exhibitors also have the opportunity to take home souvenirs like digital collateral and downloadable business information.

Application of HReality

HReality for Graduations

Take your traditional or online graduations to a whole new level with HReality. With the purpose of virtually emulating the traditional experience, HReality builds environments on spec to perfectly match your traditional venue with added digital benefits.

Prior to the ceremony, graduating students receive a personalized link to their private family “chat room.” This link can be shared with family and friends, so they can watch the virtual ceremony together with video and audio capabilities that are private to their group. This eliminates any contingent liabilities.

Read more about the real deployment of HReality for graduations.

Learn more
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Application of HReality

HReality for Learning Platform Delivery

While HReality is new, our experience in curriculum development is decades in the making.

HReality offers you the opportunity to flexibly and scalability host modular educational courses with optional self-service certificate outcomes. With a consistent, cross-generational user experience, HReality is perfect for traditional classrooms experiences, higher ed, corporate training, new product introductions, to name a few.

Current online learning “classrooms” are no conducive to collaboration and hands-on learning, as they’re typically just video conferencing or simply a wiki chat board. What happens when you’re able to share a traditional classroom setting virtually? Imagine you’re a university who works with in-class digital cadavers, those hands-on lessons don’t have the same impact on a video call. But in a virtual classroom, where students are interacting physically in a mixed reality setting, the possibilities are limitless. Imagine sitting under an apple tree with George Washington as you learn history. Or, you’re having an open class discussion on classic literature with the author. Just imagine.

Through a three-part, single sign on-based system integrated through existing website assets, HReality is a solution to your digital curriculum needs. HReality educational solutions provide a more consistent user experience, accommodates current and future educational needs, comprehensive and centralized administration, securely integrated login, registration, and commerce.
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Application of HReality

HReality for Virtual Tours

Drone tours were cool five years ago. Take your office, campus, retail space, or manufacturing plant tour to the next level with HReality. Tourists get to experience the real feeling of your space by walking around, interacting with your environment, and learning about your operations along the way.

Through the use of lidar and VR/AR technologies, tourists get to physically interact with your environment while touring your facility. With pre-produced green screen video, they interact with your people and learn about their unique positions in your environment. Through gaming inspired mechanics, tourists can take a deeper dive into your operations and view what’s being worked on.

Want to meet the creators of HReality? Visit to tour our agency and experience HReality.

Application of HReality

HReality for Retail

The face of retail has been changing since Amazon disrupted the traditional shopping experience. While a website is able to showcase products, it does nothing for the ambiance of your brick and mortar location.

Provide online shoppers with a true virtual shopping experience. With HReality, shoppers experience the progression of your store, they get to discover they’re looking for, and interact with your people if they have any questions. HReality offers a truly superior online shopping experience.

Meet the Team

The HReality virtual development team can be found around the world and is chock full of technology specialists in human-computer interaction, virtual reality, and game development.

Troy Patterson

Lead Unity Developer

Brian Johnson

Interactive Senior Developer

Gerry Tucker

AR Developer

A true maven in all areas of development, Troy is the man leading the HReality virtual development team. He puts his talents into the functionality implementation, feature development, optimization, and source control management of HReality. Passionate about all things computers, Troy earned a degree in Computer Science at the University of Texas at San Antonio and taught video game development courses at tech camps for kids in Austin. Troy is a man of many talents: he can recite the prologue to Romeo and Juliet, captured all 151 Pokémon on Pokémon Red, and created an in-house music studio where he’s recorded albums, EPs, mixtapes, and music videos. Outside of work, Troy enjoys playing basketball, video games, watching plays, building computers, working out, and BBQing with family.

Troy Patterson, Lead Unity Developer
Troy Patterson, Lead Unity Developer
Troy Patterson, Lead Unity Developer

Brian is the man with his fingers in the code. With a deep understanding of Unity’s different moving parts and mechanisms, Brian is a specialist in the management, implementation, and deployment of UI/UX elements into the virtual experiences on the HReality platform. Brian enjoys blending the 3D environments of game programming with human-computer interaction. Within HReality, this is taken a step further to personify business professional interactions and networking at the highest level of fidelity. Brian loves gaming for its ability to bring people together over distance and earned his degree in Game Programming from the University of Advancing Technology. Brian’s hobbies include playing Dungeons and Dragons, biking, and hanging out with his wife and cats.

Brian Johnson, Interactive Senior Developer
Brian Johnson, Interactive Senior Developer
Brian Johnson, Interactive Senior Developer

Who’s that man in the suit? It’s Gerry! … and it’s not just any suit, it’s a wearable device that records his body movements to be made into animations. As an AR developer for HReality, Gerry works on motion capture, animation systems, and color customization. Gerry’s expertise is leading the capture and creation of business professional body movements for HReality. With a BFA in Game Art Animation and minor in Game Design from DePaul University, Gerry has combined his passion for tricking with his profession. Born from family ties to the Jesse White Tumblers, a Chicago-based tumbling team, Gerry’s foundation in tumbling led him to discovering tricking and creating a career out of it. In his free time, Gerry likes to trick, watch anime, and study and play games.

Gerry Tucker, AR Developer
Gerry Tucker, AR Developer
Gerry Tucker, AR Developer
Meet More of the Virtual Team

The Team Behind the Team

Team FabCom is home to award-winning creatives, technologists, and strategists working together to deliver truly effective integrated marketing and advertising services.

See the Company

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